Funkbuddha Productions

The first round of test screenings of Funkbuddha’s upcoming short film ‘Continuum‘ came to an end last Monday 3rd December 2007.

The screening was held online to a specially selected audience from both the UK and USA and was the first step in many new avenues being explored by Funkbuddha to use web technologies in ways beyond that of just promoting a film.

“The screening process went much better than I would have thought” said Director Jay Purcell. “We have been developing this new online tecnology which allows us to test out films by sending people straight to their own private online account where they can watch the film and submit us feedback on what they thought”.

The new screening method utilises flash video technology being developed by New York based Vidavee, who hosted and streamed the video for the online test screening.

“I think it worked well on this small scale as we were only dealing with a short film.” said Jay “When it comes to a feature film maybe the traditional theatre screenings will still be best, but I wouldn’t rule anything out. The feedback we got from ‘Continuum’ with this online screening was incredibly valuable to us in deciding what changes to make to the film and it didn’t seem at all that the technology or online streaming got in the way of people really watching the film for what it is and giving us their constructive feedback”.

‘Continuum‘ will now complete the final stages of post-production before being launched at a Seattle premiere in 2008.